Good advertising

Was going past the Har Par building the other day and saw this huge poster advertising Tiger Balm ointment. Below it was the catch phrase "It works wherever it hurts"

You might think it's rather corny, but I could only think that it's really good advertising.

It's a really good phrase, very catchy. The phrase really works, cause it's so corny, it hurts.

*I deserve to be bitch slapped for this.*